Google offered up more details about its upcoming Google TV platform on Monday, announcing the launch partners for hardware and content. Perhaps the most interesting aspect of all the details of Google shared, however, its strategy in order to view any content provided via the Web that are easy to view on your huge HDTV as any other source.
Google TV is effectively a service based on Android that enables unified search of content.You want to watch the latest episode of the closer? then search it and choose among the many options that Google TV available in local lists, Netflix, Amazon Video on demand or viewing via TNTS website.
Google TV can also integrate with DISH network service if you have it installed, check its programme listings in addition to the Web, local broadcast, cable and other sources; It can be set up to record programs via a DVR as well. (Comcast should seriously consider to get on this train – its DVR interface is embarrassingly bad.)
To find video content from different sources, letting Google TV you ' throw ' video from Android devices to your TV à la Apple AirPlay (it sounds better than "Squirting"), the show with a version that is included in its Chrome browser (complete with Flash 10.1), and use your Android phone or iPhone as a remote control. And unlike Apple's Elf-powered Apple TV, Google announced Android-based apps can be created and loaded onto the device in order to extend its functionality. At the launch will be a number of apps like Twitter, NBA Game time, Pandora, and a Photo Gallery Viewer and developers will have access to an SDK early next year.
App capacity is interesting, but it is quite obvious. With the same ability is possible with Apple TV, and Steve Jobs has indicated that it would be forthcoming.What we find more compelling is that Google to a page right out of the Apple playbook and encourage site Elf operators to "optimize" their websites for viewing on Google TV-powered devices.
"Anyone can develop content for Google TV open platform by made-for-television Web sites," according to a page focused on developer. Google provides code samples, and best practices for Web site developers to adjust their sites to work on an HDTV screen.And because it is based on WebKit, developers can take advantage of the techniques learned in building iPhone-optimized Web sites as well.Google highlighted some online content sites that make these tweaks, including the New York Times, Vevo and blip.TV.
More surprising, however, the cable networks in preparing the Web sites of Google TV launch, including TBS, Cartoon Network, Adult swim, CNN and TNT.Granted, these are all Turner-owned network, but by offering content from these sites, users and suppliers of content both cut effective out cable intermediaries.
HBO go out also coming this fall, although it requires a subscription to HBO cable connection access; on the other hand, it is possible that HBO may decide to offer a subscription to HBO go directly to the consumer if the demand is. Industry first decline in subscribers last quarter – if the decline continues, content providers are increasingly able to reach out directly to viewers.
If a network is already making content available to viewers via their website, Google makes it dead simple to get the contents of a TV instead of a computer; cable operators do not like it, but Google gives content providers a direct line to their viewers, and at least some are taking advantage of the Google may have found the right formula to finally get TV (KICKING and screaming, perhaps) and Internet together how we long believed it could be.
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